Digital Marketing Manager

About packet.ai

packet.ai is the developer cloud from hosted.ai. Developers rent GPUs by the hour or call open models through Token Factory, our OpenAI-compatible inference API, and pay a fraction of what they would elsewhere. Our tagline is “Waste less compute,” and we mean it literally: packet.ai runs on hosted.ai’s GPU pooling technology, which gets far more work out of every GPU than static allocation does. Same silicon, smarter economics.

Role Overview

We’re looking for a Digital Marketing Manager who owns how developers find packet.ai, across every channel we can measure: content, search, social, and paid.

This isn’t a social media scheduler role, and it isn’t a paid media buyer role. You’ll run the whole top of the funnel yourself. One week that means a launch thread for a new model, the next it means rebuilding a Google Ads account that’s buying the wrong clicks, and most weeks it means a tutorial a developer can copy, paste, and run.

The channels are the means, not the end. What you’re building is a steady, growing flow of developers who sign up and actually use the product, and a clear answer to which channel brought them.

If you get a kick out of seeing a Hacker News comment turn into a spike in sign-ups, this role was written for you.

What You'll Own

Content & Organic Growth

• Own the packet.ai blog and content calendar: technical tutorials, model launch posts, pricing comparisons, benchmarks, and use-case guides. Work with engineers so every code sample runs and every number holds up.
• Run SEO and GEO: keyword strategy, on-page and technical fixes, internal linking, structured data, and visibility in AI answers from ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Turn every model launch, price change, and product release into content within days, not weeks.
• Keep claims and prices accurate across the site. Developers check, and one wrong number in a comparison table costs more trust than ten good posts earn.

Social & Community

• Run packet.ai on X, LinkedIn, Reddit, YouTube, and Discord in a voice developers respect: direct, numbers-first, with a little dry wit.
• Show up where developers already talk about inference and GPUs, such as Hacker News, Reddit, and Discord communities, and add something useful instead of dropping links.
• Produce short demos, launch threads, and clips that show the product working rather than describe it.

Paid Acquisition

• Plan, launch, and optimize campaigns across Google Search, X, LinkedIn, and Reddit, and test newer channels such as developer newsletters, podcasts, and YouTube sponsorships.
• Judge every channel on activated developers and cost per activated developer, not clicks or impressions. Move budget toward what works and kill what doesn’t.
• Run creative and landing page tests with the web team, and keep tracking clean: UTMs, GA4 conversion events, and attribution you trust.

Measurement & Reporting

• Publish a weekly view of traffic, sign-ups, activation by source, cost per activated developer, and organic share.
• Work hand in hand with whoever owns PLG: you bring developers in, they turn them into active, paying users, and you share the data both ways.

Requirements

• 3+ years of digital marketing experience, ideally at a B2B SaaS, developer tools, or technology company. You’ve owned at least two of content and SEO, social, and paid, and you’re comfortable picking up the rest.
• A track record of growing traffic and sign-ups, with numbers you can walk us through.
• Hands-on paid experience in Google Ads plus at least one of LinkedIn, X, or Reddit. You’ve managed a real budget and you read CAC and conversion data without help.
• SEO depth beyond the basics: keyword research, technical audits, Search Console, and a tool like Ahrefs or Semrush. You have a point of view on how AI search is changing discovery.
• You can write for developers. Clear, technical, and free of fluff. You can read API docs and a pricing page and explain both in plain words, and you know what a token, an inference API, and a GPU-hour are.
• Analytics comfort: GA4, UTMs, a product analytics tool such as PostHog or Mixpanel, and spreadsheets. Basic SQL is a plus.
• Practical with the tools of the job: a CMS like Webflow, Canva or Figma, and AI tools built into your own workflow.
• Startup-ready: self-directed, fast, and happy to ship, measure, and iterate rather than write long plans.
• Some overlap with US and European hours around launches and community activity.

Nice to Have

• Experience at a developer-first, AI infrastructure, or cloud company.
• You’ve built something small with an LLM API yourself.
• A product launch on Hacker News, Product Hunt, or Reddit that you ran end to end.
• Short-form video editing skills.
• Hands-on Webflow experience.
• Worked at a Seed or Series A stage company before.

Why Join Us?

• Ownership. You own packet.ai’s digital channels end to end, from what we publish to where the budget goes.
• A product with a clear story. Same models, same API, a fraction of the cost. You won’t have to invent a reason for developers to care.
• Front row on AI infrastructure. You’ll see how developers actually buy GPUs and tokens, and you’ll shape how one of the newest platforms in the market grows.
• Direct line to leadership. You work closely with the founding team, product, and engineering. Your numbers are visible to the people running the company.
• Meaningful equity at Seed-stage economics.

How to Apply

Send your resume and a short note on one channel you grew: where it started, what you changed, and what happened to sign-ups or revenue, with numbers.

Applications to gowri@hosted.ai.

hosted.ai is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, caste, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic, and we are happy to provide reasonable accommodation during the interview process on request.

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